About ICONIC

A magical screen made up of an array of pixel icons

This project is an interactive installation designed for ZYT & Hongqi and intended for use in retail stores. The installation uses spatial computing technology to project visitors' images onto a screen in real time, adding an interactive and engaging element to the in-store experience.

这个项目是为红旗天工设计的应用于零售商店的互动装置，这个作品使用空间计算技术将观众的影像实时映射在屏幕中，为线下商店的体验增加互动趣味性。

Details

Works with multiple dissemination attributes

The client wanted the digital screens in this space to both showcase product features (through product displays and descriptions) and allow visitors to learn about the products through interactive experiences. To achieve this, we implemented a space-triggered system: the interactive visuals are activated by detecting a person’s location within the space.

客户希望在这个空间的数字屏幕中既可以展现产品的属性（产品展示和介绍）又可以让来访顾客通过互动的形式了解产品，因此我们使用了空间触发的形式：通过识别人在空间的位置来激活影像的互动形式。